ISSN:2147-7841 English

Hızlı Erişim


Bu Dergi DOI ve Crosscheck üyesidir


Abstract


Investigating Consumer Motivations in the Purchase of Organic Foods Using Zaltman Metaphor Elicitation Technique
The demand for organic foods and popularity of organic food consumption have been increasing day-by-day. Organic foods have shifted from being a lifestyle choice for a small share of consumers to being consumed by many Turkish consumers. However, little is known about the motivations of Turkish consumers who regularly buy organic foods. In this study we interviewed eight Turkish consumers using Zaltman Metaphor Elicitation Technique. Our metaphor analysis contributes to an understanding of consumers’ motivations of organic food consumption. We derive three deep metaphor (individualistic perspective, sociological perspective and benefit), nine thematic categories (health, social status, lusciousness seeking, living in harmony with nature, environmental consciousness, nostalgia, cultural mirroring, supporting local farmers, subjective well-being) and nine conceptual metaphors (shield, bourgeoisie, foody, nature lover, traditionalist, guardian angel, mirror, conservative, antidepressant).

Keywords
Metaphor Elicitation Technique, organic food consumption, consumer purchase motivation


Gelişmiş Arama


Duyurular

    Eylül 2017 sayısı

    Dergimizin Eylül 2017 (Cilt: 7 Sayı:2) sayısı yayınlanmıştır. Tüm yazar ve hakemlerimize katkıları için teşekkür ederiz.


    Mart 2018 sayısı

    Dergimizin Mart 2018 (Cilt: 8 Sayı: 1) sayısı için makalelerinizi 15 Ocak 2018 tarihine kadar gönderebilirsiniz.



Adres :Karabuk University Journal of Institute of Social Sciences
Telefon :370-433 88 34 Faks :370-433 88 37
Eposta :nturker@karabuk.edu.tr

Web Yazılım & Programlama Han Yazılım Bilişim Hizmetleri